At present, with the increasingly fierce competition in the aluminum art courtyard industry, sales promotion has become a normal means for the market competition of aluminum art courtyard door. No matter how the future situation evolves, only enterprises and consumers can work together to truly promote the healthy development of aluminum art courtyard industry.
As various holidays come on, "price reduction" has become a trend among consumers. "Price cutting Trilogy", "price cutting" and so on become the most vivid consumer labels in China's consumer market. If "high standard and low discount" is the industry practice of the product market, "love price and love price" It has become a Chinese characteristic consumption phenomenon in consumer groups.
Aluminum courtyard door industry enters a vicious circle
Under the influence of Chinese consumption pattern, price and chop = transaction mode, the "price war" between enterprises is becoming more and more hot, the lower the price of all kinds of aluminum courtyard door products, in front of all kinds of promotional activities, the enterprises facing the hot market are just the surface scenery, the unrestrained price war has made the whole aluminum art The courtyard door industry has entered a vicious circle.
There is no limit to compete in price reduction. Apart from powerful enterprises, most enterprises are on the verge of "going to the end". In addition, from another point of view, the aluminum courtyard door enterprises have been disturbed by the international market in recent years, which led to many enterprises which originally attacked the European market, and turned to the domestic market, making it difficult to avoid the price war in the industry. Manufacturers of low price competition are involved, making the price war's scrimmage Legion bigger and bigger.
Consumer discounts need reason
In the past, when the discount rate was low, the seller would sell at a loss, and consumers would not know how to choose the 2 discount. Compared with the "price war" before, the discount marketing is more rational now. People in the industry say, from the marketing activities of the last two years, we can see that, in addition to the special purpose of opening new stores and returning money to the cage, big brands rarely carry out large-scale discounts, and discount promotions "can not be sought" for consumers.
If the discount is too frequent and the product is too low, the brand image is damaged and the market pricing rules are disturbed. For the consumers, the real value of the product can not be judged correctly. Therefore, the big brand is very cautious about the discount strategy.
"Price war" has become the main field of competition in the aluminum courtyard door processing industry. It is not only the result of the vicious competition of the enterprises, but also the huge "sneaky psychology" - Chinese consumption phenomenon behind the dark war without smoke. In order to meet the psychological needs of consumer price and price, aluminum garden gate enterprises constantly adjust the "false and real price" of the products, making the evolution of the war situation more changeable. No matter how the future situation evolves, only enterprises and consumers can work together to truly promote the healthy development of aluminum art courtyard industry.
标签:   钣金加工 铝艺大门 常州铝艺大门