Since the media age has come, how to use micro-blog, micro-letter promotion is gradually being hot stove promotion planners attention and love. This article starts from the analysis of the communication characteristics of micro-blogging micro-letter, to explain why micro-blogging micro-letter can become a promotional tool for the owners of hot stove companies. The so-called promotion of micro-blogging micro-letter is to help Hot Stove Companies publicize their products with the help of micro-blogging micro-letter public relations activities. The promotion of microblogging is simple, the information release is fast, and the methods of information release and transmission are diversified. By forwarding each other, we can make information spread viral.
The promotion of micro-blog WeChat has changed the traditional promotion of high cost. Whether it is compared with the traditional advertising costs of billions of dollars, or with Baidu, 360 or other portal sites to promote the cost of comparison, Weibo Weixin promotion costs are relatively small. First, micro-blog has very low information cost. The hot stove company releases the information through the micro-blog micro-letter, the current micro-blog micro-letter channel does not charge fees, if issued by mobile phone, but also need to pay a certain amount of MMS or traffic charges to operators. This can also be ignored. Secondly, the use of micro-blog for information search is also very low capital. If you are interested in some information published by a microblogger, adding 'attention' to it becomes a fan of the microblog, which is equivalent to subscribing to his microblog information. In the future, every time micro-blog updates the information, its information will appear on the fan page voluntarily. A micro-blog also provides information search function, can facilitate the audience to quickly find relevant information, so that the audience to a large number of information fragments for in-depth exploration and integration.
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